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60 times stronger than non-professional products.

Our high-strength formula is safe, easy to use, and promises stunning results within two to three weeks.

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Millions of people worldwide agree that Boutique Whitening provides the most effective and comfortable, professional teeth whitening experience available.

Boutique was built by a dentist with 20 years’ experience and a simple dream: to make the life-changing power of a beautiful smile accessible to everyone. 

Today, our bespoke whitening solutions are trusted across four continents, thousands of dentists, and millions of patients.


Boutique Whitening



Your dentist will examine your teeth and gums to make sure your teeth are ready, restore any cavities and take moulds for your bespoke whitening trays.



Your unique mould is sent to our laboratory where our technicians will precision manufacture whitening trays to fit your mouth very precisely.

While you wait for your trays, start using our specially formulated, extra-sensitive whitening toothpaste to get your pearly whites properly prepped.



Collect your trays from the dentist and start using them at home with our whitening gels. In two to three weeks, you can unveil your beautiful new smile.

Teeth whitening should always be performed by a dentist who will provide you with take home bleach. The take home bleach will usually give dramatic results gradually after about two weeks.

You should not have teeth whitened unless you have been examined by a dentist who is obliged to assess your dental fitness and suitability for the teeth whitening procedure. Tooth decay cavities and leaking fillings, gum and bone disease must first be treated before teeth whitening.

Do not have teeth whitening when you are pregnant or breast-feeding.

When the dentist performs the teeth whitening procedure you are assured of receiving professionally made whitening trays which will fit perfectly over your teeth. This will ensure that the bleaching gel meets the surfaces of your teeth evenly so that a uniform whitening effect is produced. This also minimizes the risk of the gel coming into contact with your gums and causing irritation.


Teeth which have darkened as a result of root canal treatment can be whitened using the “Internal Bleaching Technique” which can be done in two ways. In the first method a high concentration of whitening agent is placed within the tooth and allowed to act while you are in the dentist surgery and in the second method a lower concentration of whitening agent is placed within the tooth, sealed with a temporary filling and removed after two weeks. This second method of internal bleaching is called “The Walking Bleach Technique”


Teeth whitening of healthy teeth is an easy way to restore your smile and dental professional whitening is the correct way to do it. Teeth whitening will last several years depending on your diet, how clean you keep your teeth and your usage of products like tobacco, coffee, etc.

  • Teeth whitening is an amazing way to improve one’s appearance and boost self-confidence!

  • It will dramatically change your smile for the simple reason that it is a fast and affordable way to achieve a brighter smile.

  • You will smile more and will be less self-conscious and uncomfortable when interacting with people.

  • A whiter smile tends to minimize the appearance of facial wrinkles and you will look more youthful, energetic and friendlier.

  • A whiter smile is associated with beauty and a healthier lifestyle.

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